seo (Search Engine Optimization) Keywords are the backbone of any successful marketing company. The number one objective of an expert in seo (gain the best return on their investments or their customers).

To achieve this goal is to develop a keyword strategy. In this article I'll explain the strategy for understanding the concepts, the four simple steps, a keyword, seo website on the design and implementation of a sound. The four phasesare:

Keywords Brainstorming: The first step is a sheet of paper and write as many keywords as your site theme might think may be relevant, the most important. It may be a potential visitor to a challenge that the website can help provide the solution. Unfortunately, this person will not know you or on your site. Ask yourself what keywords potential visitors are looking for space. It comes with ideas for the best helpKeywords. Remember … Search engines give sites, the best match for your search term in the Internet.
Keywords basic concept: do not let this strain words you like. Keywords are the basic concept of keywords that the contents of your sub-theme is built around. In this second phase are refining your keyword list. Remove all keywords that do not bear a special interest for your sites. Keep the keywords to better describe the content of your site. The broaderare the keywords of your website. The sub-sites build on your main page is the basic concept of keywords.
Clusters keywords: a list of keywords together after short before the tags, clusters create keywords by grouping some of your files.
Map from your site selected clusters: the home page, search terms and keywords are most popular on other sites on the basis of the language of the main sub-themes.

ATo make a little "easier to understand, imagine building a website on garden accessories. Your home the main theme .. & Garden Supplies garden can be the possible keywords that you will use . Your sub-pages (the 'you have shown in the menu) can look like this:

Keywords Core deadline for the main keywords garden accessories:

A. Gardening
Garden Plant B.
C. Garden
Garden Equipment D.

Cluster keywordin each sub-theme and will be listed on the menu, but the way your internal Web pages.

Here is an example of site layout to give you a better idea.

Garden Supplies (main keyword)

A. gardening (a basic concept of keyword)

First Garden Wheelbarrow
After shovel garden
Thirdly, garden rake

The keywords above are groups of keywords. The bottom line is that you want your content based on narrowThe subject and keywords for this issue. Note agree that your writing for two audiences, the search engines and visitors to your website.

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